Okta Landing Page and Microsite
Working with a partnering agency, my role in this digital campaign was creating the landing page and microsite to capture the leads sent from the ads created by our partner.
During the campaign ramp-up process, while all campaign assets were being finalized - downloadable assets, videos, etc., a single landing page was created to begin the initial capture process. Once all campaign assets were ready for launch, the landing page was converted to a full microsite.
Below are samples of ads launched on LinkedIn, Twitter, Meta and Google that directed the users to to microsite.
The microsite contained information about Okta, a form on the homepage, as well as a resource gallery. Each resource directed the user to a unique page where they were able to fill out a form in order to receive the resource they wished to download.
As with any good campaign, it is crucial to monitor leads and conversions to optimize the campaign performance. During the campaign cycle, a video asset was added, the resources were moved further up the page, and the capture form was moved to the top. All of these changes led to higher rates of conversion.
